mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Research%20Report%3A%20Sponsorship%20and%20Events%20Measurement%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Frr-sponsorship-and-events-measurement%0A%0AThis%20Research%20Report%20explores%20how%20brands%20are%20measuring%20their%20sponsorship%20and%20event%20marketing%20activities.%20The%20survey%20findings%20reveal%20that%20virtually%20all%20firms%20utilizing%20sponsorship%20programs%20attempt%20to%0D%0Ameasure%20the%20returns%20from%20these%20initiatives%20at%20least%20some%20of%20the%20time.%20However%2C%20only%2042%25%20have%20a%20standardized%20process%20for%20measuring%20these%20returns.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A