mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Unilever%E2%80%99s%20AXE%20Brand%20Successfully%20Goes%20Local%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fs-mdsm-nov11-axe%0A%0AIn%20this%20case%20study%2C%20David%20Rubin%2C%20brand%20building%20director%2C%20hair%20U.S.%2C%20Unilever%2C%20and%20Amish%20Tolia%2C%20co-CEO%20and%20founder%2C%20Apparel%20Media%2C%20discussed%20how%20they%20successfully%20engaged%20AXE%20Hair%E2%80%99s%20target%20demographic%20through%20t-shirt%20sponsorships%20on%20college%20campuses.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A