mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20popchips%3A%20Building%20a%20Social%20Brand%20One%20Snacker%20at%20a%20Time%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshowvideo%2Fid%2Fv-anc2012-pope-popchips%0A%0ABrian%20Pope%2C%20Senior%20Vice%20President%20of%20Marketing%2C%20popchips%2C%20explained%20how%20popchips%20leveraged%20grassroots%20marketing%2C%20social%20media%2C%20and%20word%20of%20mouth%20from%20a%20growing%20group%20of%20passionate%20evangelists%20to%20create%20a%20new%20category%20of%20popped%20snacks.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A