mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Total%20Marketing%20Myth%3A%20Efficiency%20or%20Effectiveness%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fs-multi-forum-2013-cheskin%0A%0AStephen%20Palacios%2C%20executive%20vice%20president%2C%20director%20Hispanic%20practice%20at%20Cheskin%20Added%20Value%2C%20discussed%20the%20total%20market%20as%20an%20evolving%20concept%20reflecting%20the%20shift%20in%20ethnic%20demographics%20and%20psychographics%20in%20the%20U.S.%20consumer%20market.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A