mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Costa%20Rica%E2%80%99s%20Million%20Dollar%20Gift%20of%20Happiness%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Feffie-2013-7291%0A%0ATourism%20advertising%20is%20a%20%24504%20million%20industry%3B%20Costa%20Rica%19%27s%20share%20of%20voice%20was%20just%200.3%20percent%20of%20that%20amount.%20The%20business%20challenge%20was%20to%20increase%20visits%20to%20the%20country%20by%205%20percent%2C%20and%20to%20gain%20a%20larger%20share%20of%20the%20conversation.%20Driven%20by%20consumer%20insight%20and%20validated%20by%20an%20international%20study%2C%20we%20leveraged%20Costa%20Rica%27%19s%20position%20as%20the%20%1Chappiest%20country%20on%20Earth%1D%20to%20export%20happiness%20to%20North%20Americans.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A