mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Kellogg%27s%20Walmart%20Back-to-School%20Program%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Feffie-2013-7334%0A%0AIn%202010%2C%20the%20United%20States%20was%20in%20the%20middle%20of%20a%20deep%20recession%20that%20impacted%20manufacturers%2C%20retailers%2C%20and%20shoppers%20alike.%20The%20Kellogg%20Company%20experienced%20one%20of%20its%20toughest%20back-to-school%20%28BTS%29%20seasons%20ever.%20Competition%20was%20fierce%2C%20but%20rival%20brands%20were%20thriving%20because%20of%20their%20longstanding%20school-giving%20programs%20that%20tapped%20into%20Mom%27s%20desire%20to%20further%20her%20kids%27%20education.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A