mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Mezamashii%20Run%20Project%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Feffie-2013-6849%0A%0AMizuno%20had%20just%20seven%20percent%20brand%20favorability%2C%20a%20running%20shoe%20that%20felt%20hard%20and%20stiff%20on%20the%20sales%20floor%20and%20one%20percent%20of%20the%20industry%27s%20ad%20spend%20to%20work%20with.%20But%20they%20knew%20that%20runners%20would%20prefer%20Mizuno%20shoes%20if%20they%20could%20just%20TRY%20them%20instead%20of%20merely%20TRY%20THEM%20ON.%20When%20a%20word-of-mouth%20campaign%20called%20The%20Mezamashii%20Run%20Project%20put%20shoes%20on%20running%20feet%2C%20both%20favorability%20and%20store%20sales%20increased.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A