mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20California%20Lottery%20Black%20Lady%20Luck%20%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Feffie-2013-7240%0A%0ADue%20to%20a%20signed%20bill%20in%202010%2C%20the%20California%20Lottery%20was%20able%20to%20sweeten%20Scratchers%C2%AE%20payouts%20for%20players.%20With%20more%20money%20on%20the%20table%2C%20higher%20expectations%20were%20placed%20on%20sales%20of%20pricier%20%245%20Scratchers%C2%AE.%20Enter%20California%20Lottery%20Black%2C%20a%20campaign%20that%20is%20mysterious%2C%20sophisticated%20and%20edgy%20%E2%80%94%20a%20bold%20departure%20from%20the%20colorful%20advertising%20%28and%20tickets%29%20that%20typically%20dominates%20the%20category.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A