mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Best%20Fries%20on%20the%20Planet%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Feffie-2013-7636%0A%0AChallenge%3A%20get%20people%20to%20see%20McDonald%27s%20differently%20in%20a%20non-growth%20category.%20To%20do%20this%2C%20we%20used%20a%20secret%20weapon...something%20that%20hadn%27t%20been%20advertised%20before%2C%20and%20something%20that%20was%20superior%20across%20every%20consumer%20measure.%20%20McDonald%27s%20Fries%20are%20the%20%22Best%20Fries%20on%20the%20Planet.%22%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A