mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Art%20of%20Shopper%20Marketing%3A%20Purex%27s%20Shock%20and%20Awe%20at%20Walmart%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Feffie-2012-6048%0A%0AIn%20January%202011%2C%20we%20launched%20Purex%20Complete%20Crystals%20Softener%20at%20Walmart.%20The%20natural%20crystal-based%20fabric%20softener%20provided%20long%20lasting%20freshness%2C%20but%20it%20carried%20the%20highest%20price%20tag%20in%20the%20category.%20Through%20an%20integrated%20educational%20offensive%2C%20we%20drove%20awareness%20and%20trial%20for%20Purex%20Crystals%20among%20Walmart%27s%20price%20sensitive%20shoppers.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A