mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Michelin%20Mobile%20Site%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fmma-2013-521%0A%0AMichelin%20needed%20a%20way%20to%20boost%20engagement%20on%20its%20mobile%20site%2C%20so%20it%20created%20a%20new%2C%20more%20adaptive%20site%20to%20address%20the%20problem.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A