mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Embrace%20%20Change%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Feffie-2010-4227%0A%0AAfter%20completing%20renovations%20to%20two%20Washington%20DC%20stores%20in%20November%202008%2C%20IKEA%20was%20faced%20with%20the%20question%20of%20how%20to%20get%20people%20interested%20in%20its%20news.%20With%20just%20over%20%24500k%2C%20IKEA%20strategically%20designed%20its%20efforts%20to%20coincide%20with%20the%20height%20of%20pre-inauguration%20fever%20and%20take%20advantage%20of%20concentrated%20media%20presence.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A