mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Outsmart%20Mother%20Nature%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Feffie-2010-3915%0A%0AAlthough%20Tampax%20was%20the%20category%20leader%20since%20its%20launch%20in%202007%2C%20it%20was%20leading%20a%20declining%20tampon%20category%20%283%25%20decline%20per%20year%29.%20It%20was%20apparent%20that%20there%20was%20a%20need%20to%20regain%20our%20leadership%20and%20fight%20back%20by%20differentiating%20ourselves%20from%20the%20competition%20and%20set%20a%20new%20course%20for%20growth.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A