mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Key%20Findings%20Report%3A%202013%20ANA%2FNielsen%20Optimizing%20Integrated%20Multi-Screen%20Campaigns%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fkf-2013-multi-screen-campaigns%0A%0AThis%20report%20covers%20the%20key%20findings%20from%20the%20Optimizing%20Integrated%20Multi-Screen%20Campaigns%20Survey%20that%20was%20conducted%20online%2C%20by%20the%20ANA%20and%20Nielsen%2C%20during%20July%20and%20August%202013.%20The%20objectives%20of%20this%20survey%20included%20assessing%20the%20importance%20of%20integrated%20multi-screen%20campaigns%2C%20evaluating%20the%20metrics%20used%20to%20measure%20their%20success%2C%20examining%20the%20attributes%20that%20can%20lead%20to%20increased%20spend%20on%20multi-screen%20campaigns%2C%20ascertaining%20the%20importance%20of%20the%20different%20screen%20types%2C%20and%20determining%20the%20ad%20formats%20best%20suited%20for%20integrated%20multi-screen%20advertising.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A