mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20General%20Mills%3A%20Building%20a%20Brand%20Through%20Strategic%20Content%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fs-moc-sep13c-general-mills%0A%0AErin%20Anderson%2C%20interactive%20marketing%20manager%20at%20General%20Mills%2C%20shared%20how%20General%20Mills%20built%20Tablespoon.com%2C%20a%20General%20Mills%20food%20and%20recipe%20website%2C%20by%20developing%20a%20solid%20content%20strategy%20focused%20on%20key%20elements%2C%20such%20as%20brand%20purpose%2C%20brand%20pursuits%2C%20focused%20targets%2C%20and%20tone%2Fvoice.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A