mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Building%20Payer%20Brands%20for%20the%20New%20Healthcare%20Consumer%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fkp-lippincott-perspective-healthcare-building-payer-brands%0A%0AWhether%20you%E2%80%99re%20a%20Blue%2C%20a%20national%20or%20a%20regional%20insurer%2C%20healthcare%20is%20becoming%20more%20retail%20and%20the%20rules%20of%20brand%20building%20will%20never%20be%20the%20same.%20Learn%20how%20to%20effectively%20manage%20and%20build%20brands%20in%20the%20new%20healthcare%20landscape%20in%20this%20report%20from%20Lippincott.%20%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A