mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20How%20to%20Spend%20the%20Minimal%20Effective%20Amount%20on%20Media%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fkp-networked-insights-cmo-media-spend%0A%0AIn%20this%20paper%2C%20Networked%20Insights%20explores%20a%20new%20generation%20of%20analytics%20capabilities%20that%20offer%20marketing%20and%20media%20executives%20practical%20ways%20to%20mine%20the%20rich%20social%20media%20data%20that%E2%80%99s%20available%20today%20and%20use%20it%20to%20measure%20and%20improve%20marketing%20performance.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A