mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Activating%20the%20Male%20Shopper%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-baa-omni-channel-activation-conference-espn%0A%0AThe%20number%20of%20men%20who%20consider%20themselves%20the%20principal%20shopper%20in%20their%20household%20has%20risen%20steadily%20over%20the%20past%20decade.%20Men%20are%20waiting%20longer%20to%20get%20married%2C%20and%20families%20are%20sharing%20responsibilities%20more%20evenly.%20As%20a%20result%2C%20brands%20must%20adapt%20their%20marketing%20toward%20males%20to%20reflect%20a%20more%20shopper-centric%20approach.%20%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A