mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Unreliable%20Mobile%20Clicks%20Have%20Bad%20Impact%20On%20Ad%20Engagement%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fkp-mediapost-unreliable-mobile-clicks-have-bad-impact-on-ad-engagement%0A%0AClick-through%20rate%20has%20long%20been%20faulted%20as%20a%20measure%20of%20ad%20effectiveness%20in%20mobile%20campaigns%2C%20largely%20because%20of%20accidental%20clicks.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A