mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20B-to-B%20Marketing%20%7C%20ANA%20Insights%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fib-b-to-b-marketing%0A%0AFor%20years%2C%20Business-to-Business%20marketing%20was%20largely%20viewed%20as%20a%20support%20function%20for%20the%20company%E2%80%99s%20salesforce.%20Recently%2C%20however%2C%20an%20increasing%20number%20of%20B-to-B%20organizations%20are%20realizing%20the%20importance%20of%20branding%2C%20cross-channel%20messaging%2C%20and%20leveraging%20customer%20insights%20to%20resonate%20with%20business%20decision-makers%20on%20an%20emotional%20level.%20%20The%20ANA%20and%20BMA%20shared%20insights%2C%20trends%2C%20and%20best%20practices%20from%20some%20of%20the%20world%E2%80%99s%20leading%20B-to-B%20brands.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A