mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Turning%20Non-Buyers%20into%20Buyers%20%7C%20ANA%20Insights%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fkp-nielsen-turning-non-buyers%0A%0AChoice%20fragmentation%20allows%20marketers%20to%20use%20retail%20purchase%20data%20to%20help%20define%20audience%20groups%20that%20align%20with%20their%20business%20goals.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A