mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Prudential%3A%20The%20Art%20and%20Science%20of%20Driving%20Favorability%20and%20Consideration%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-res-mar16-prudential%0A%0AAttendees%20saw%20how%20Impact-Based%20Planning%20%28IBP%29%20software%20combines%20first%20and%20third%20party%20impact%20data%20with%20Nielsen%20reach%2Ffrequency%20data%2C%20in%20order%20to%20provide%20industry%20specific%2C%20granular%20results%20%28over%20a%20hundred%20media%20channels%29%20for%20a%20variety%20of%20planning%20objectives.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A