mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20BMW%20i3%20Super%20Bowl%3A%20Newfangled%20Idea%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Feffie-2016-440716%0A%0AWith%20more%20electric%20BMWs%20needed%20on%20the%20road%20to%20meet%20government%20deadlines%2C%20BMW%20needed%20a%20brave%20approach.%20Through%20a%20clever%20idea%20and%20a%20partnership%20strategy%20with%20big%20PR%20potential%2C%20the%20brand%20sparked%20interest%20and%20changed%20beliefs.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A