mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Hero%20Gene%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Feffie-2017-1214-287%0A%0AAfter%20starting%20with%20the%20hypothesis%20that%20comic%20book%20fans%20would%20be%20more%20likely%20to%20donate%20bone%20marrow%20compared%20to%20the%20average%20population%2C%20Be%20the%20Match%20reached%20this%20untapped%20audience%20by%20going%20to%20Comic%20Con%20and%20creating%20The%20Hero%20Gene%20Laboratory%20%E2%80%94%20an%20activation%20experience%20that%20allowed%20fans%20to%20submit%20their%20DNA%20test%20to%20see%20if%20they%20have%20the%20Hero%20Gene.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A