mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Importance%20of%20The%20Brief%20and%20The%20Briefing%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-agen-nov17-ana%0A%0AThe%20ANA%20and%20a%20task%20force%20of%20ANA%20members%20have%20focused%20on%20developing%20guidelines%20for%20advertisers%20use%20in%20writing%20briefs%20and%20conducting%20briefings.%20Eleven%20subject%20matter%20experts%20who%20each%20had%20a%20thoughtful%2C%20well-informed%20perspective%20to%20share%2C%20met%20weekly%20with%20the%20task%20force%20to%20share%20their%20best%20practices.%20These%20SMEs%20included%20advertisers%2C%20agencies%2C%20and%20consultants.%20The%20learning%20has%20been%20condensed%20into%20guidelines%2C%20which%20were%20distributed%20prior%20to%20this%20meeting.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A