mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20State%20of%20Programmatic%20Media%20Buying%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-afm-mar18-ana%0A%0AThe%20ANA%20released%20new%20research%20on%20how%20the%20overall%20ANA%20member%20community%20is%20conducting%20programmatic%20media%20buying.%20The%20survey%20revealed%20that%20a%20great%20majority%20%2885%20percent%29%20of%20marketers%20who%20are%20members%20of%20the%20ANA%20are%20currently%20conducting%20programmatic%20initiatives%2C%20either%20in-house%20or%20with%20an%20agency%2C%20and%20that%20more%20than%20a%20third%20of%20respondents%20%2835%20percent%29%20have%20reduced%20the%20role%20of%20external%20agency%28ies%29%20as%20a%20result%20of%20the%20expansion%20of%20their%20in-house%20programmatic%20media%20buying%20capabilities.%20In%20this%20session%2C%20we%20took%20a%20deeper%20dive%20into%20the%20survey%20results.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A