mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20How%20ANA%20Members%20Are%20Using%20Influencer%20Marketing%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-wsoc-may18-ana%0A%0AAccording%20to%20a%20brand%20new%20ANA%20survey%2C%20three-quarters%20of%20ANA%20member%20companies%20have%20used%20influencer%20marketing%20in%20the%20past%20year.%20Furthermore%2C%20the%20main%20objective%20when%20engaging%20in%20influencer%20marketing%20is%20brand%20awareness.%20In%20this%20session%2C%20Molly%20Knol%2C%20Senior%20Manager%2C%20Committees%20and%20Conferences%20%E2%80%93%20ANA%20shared%20preliminary%20results%20of%20this%20survey%20including%20insight%20on%20types%2Fnumber%20of%20influencers%20used%2C%20media%20channels%20employed%2C%20compensation%2C%20legal%20disclosure%2C%20measurement%2C%20and%20more.%20This%20session%20will%20include%20an%20overview%20on%20the%20FTC%20Guidelines%20concerning%20the%20use%20of%20testimonials%20and%20endorsements%20in%20advertising.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A