mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Utilizing%20Consumer%20Insights%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-moc-may18-oneida%0A%0AThe%20Oneida%20Group%20shared%20examples%20of%20how%20it%20used%20qualitative%20and%20quantitative%20research%20to%20generate%20a%20customer%20persona%20and%20customer%20journey%20and%20to%20establish%20customer%20preferences.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A