mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Riviana%20Shakes%20Up%20Boring%20Rice%20Category%20with%20Non-Traditional%20Messaging%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fcs-2023-11-mca-riviana-11154%0A%0ATo%20stand%20out%20in%20a%20traditionally%20%E2%80%9Cboring%E2%80%9D%20category%2C%20Riviana%20promoted%20its%20Mahatma%20rice%20brand%20with%20culture-first%20messaging%20targeted%20toward%20young%20people%20who%20were%20known%20to%20be%20culinary%20explorers.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A