mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20How%20to%20Recognize%20and%20Avoid%20Purpose-Washing%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fii-2024-02-avoid-purpose-washing%0A%0AWhile%20brand%20purpose%20has%20become%20a%20requirement%20for%20companies%20seeking%20to%20appeal%20to%20younger%20generations%20of%20consumers%2C%20the%20pursuit%20of%20it%20can%20be%20haunted%20by%20the%20dark%20twin%20of%20purpose%3A%20purpose-washing.%20Fortunately%2C%20guests%20on%20the%20ANA%20Center%20for%20Brand%20Purpose%E2%80%99s%20Beyond%20Profit%20podcast%20periodically%20offer%20advice%20on%20how%20to%20avoid%20this%20danger%2C%20and%20three%20tips%20from%20the%20show%20follow%20below.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A