| |
 

Gillette: Shaving the World with One Stroke

December 1, 2006

This case study demonstrates that Gillette understood the power of the Super Bowl as a launching pad to reach men. Equally important, it knew when not to use the Super Bowl. While a good chunk of the audience is female, launching a woman's product here would have been wasteful.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Relevant Topics