ANA 2016 Marketing Word of the Year | Industry Insights | All MKC Content | ANA

ANA 2016 Marketing Word of the Year

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Executive Summary

For the third consecutive year, the ANA surveyed our members to identify the marketing word of the year. The ANA staff identified a list of finalists and then asked members to cast their votes to determine the winner. Voting was done online during the week of November 28. In total, 267 members participated. "Transparency," a runner-up in previous years, was selected by ANA members as the ANA 2016 Marketing Word of the Year.

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Source

"ANA 2016 Marketing Word of the Year." ANA, 2016.

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