This book provides marketers with a a "reverse engineering" methodology for approaching virtually any marketing challenge.
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Agency Audits: How to Achieve Success
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Agency Compensation: An ANA Guidebook, 3rd edition
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Please Be Ad-Vised: An ANA Legal Reference Guide for the Advertising Executive
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Trends in Agency Compensation, 15th edition
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Evaluating Agency Performance
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Guidelines for Advertiser/Agency Contracts
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