January 1, 2005
Detailed information about Ad-ID, a Web-based system that enables advertisers, agencies and the media to improve upon current ad-related processes and capitalize on emerging technologies and marketing opportunities.
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Sep 30, 2011
ANA/4A’s Guidelines for Agency Search
Dec 23, 2008
Guiding Principles in a Stormy Climate
Aug 11, 2008
Shake, Rattle, and Grow
May 9, 2008
Measuring Integrated Marketing: Beware the Short-Term Bias
Apr 7, 2008
Media Proof of Performance
Feb 25, 2008
Commercial Contract Allocation Guideline
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