Reasons why an Advertiser or Agency should use Ad-ID
Ad-ID
Advertising Digital Identification, LLCÂ Â
Reasons why an Advertiser or Agency should use Ad-ID
Ad-ID is a capability to identify advertising assets across all media. Â By using Ad-ID and promoting the use of it's' web services, workflow between advertiser/agency/distribution, and the media are improved.
ISCI has been the standard for many years, and does not provide centralized access to information about the asset. Ad-ID is accessible by any party that is authorized to do so by the advertiser or its agency.
- Do you realize that the information about your ads get re-keyed about 8 times from the time the ad is created to the time it gets invoiced?
Companies exclusively use the UPC standard to code their products for tracking and inventory. Â The reason this system works is there is a central source to access data about UPC codes. Â Why should coding your Advertising assets be any different?
Ad-ID is a Web-based system accessible 24/7 worldwide that generates a unique identifying code for each advertising asset.
With ISCI, there is a possibility of duplicating codes because prefixes for different brands have been recycled, not only do editing facilities charge to re-slate each tape with a new code, it could take hours to research, and fix depending on the size of advertiser and number of spots.
- The cost of fixing an ISCI "mistake" can range from hundreds of dollars to re-slate and redistribute spots, to millions of dollars for spots run incorrectly.
Ad-Id's web service interface with other systems, to eliminate manual re-keying of information that often causes costly errors, as well as help streamline ad information and distribution throughout the entire process.
Reasons why an Advertiser or Agency should use Ad-ID
- Using Ad-ID and its' web service assures that the correct assets are delivered, to the media, and ultimately to the end consumer, and ultimately, marketing objectives are met.
- Ad-ID provides a central (secure Web-based) sou... To read more download the PDF version.
Source
"AICP Roundtable Discussion." Panelists: Denise Gilmartin, AICP; Matt Miller, AICP; Frank Stiefel, radical.media; Bob Fisher, Celsius Films. ANA Production Management Committee Meeting, 05/01/07.