Third Time's a Trend
November 12, 2007
Many companies are spending a lot of time and money to generate consumer insights. The vast majority of those insights, however, gets lost within the organization and never make an impact on the brand or the employees.
Fletcher Knight presented several case histories which show how companies can capture, articulate and disseminate consumer insights in a way that strengthens the brand's soul, motivates the employees at a deep level and actually changes the core capabilities of the organization, providing a true competitive advantage.
Speakers: Laurence Knight, President
Carol Davies, Principal, and
"Third Time's a Trend." Fletcher Knight. Adweek, November 2007.