Agency Performance Evaluations: Reduce the Pain Points While You Increase Response Rates
May 11, 2010
Jennifer Statham, marketing programs strategist, agency management, global marketing, Dell, Susan Montgomery, global client finance director, Team Dell, WPP, and Richard Benyon, CEO, Decideware, outlined principles and processes that can help reduce the pain points often attributed to agency performance evaluations.
Access to this content item is restricted to:
- ANA Corporate Marketer Members
Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.