| |
 

Driving Efficiency

October 1, 2011

Learn how to transform the global marketing supply chain for competitive advantage. While the concept of managing marketing as a supply chain is not new, most organizations struggle with large-scale improvement efforts because managers do not account for marketing’s unique challenges.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Recent ANA Magazine

Jun 11, 2015
#ANALOG

Jun 11, 2015
Communication Breakdown?

Jun 11, 2015
Dads In Ads

Jun 11, 2015
Seeing the Light

Jun 11, 2015
Where It Counts

May 14, 2015
#ANALOG

See full index for ANA Magazine