| |
 

From the Top: Standardization Can Be Good

April 1, 2012

Initiatives like Ad-ID could save the industry up to $2 billion. Bob Liodice, president and CEO of the ANA, says it is becoming increasingly clear that we need standard setting bodies to provide order and comparability if we’re going to make sense of marketing across a multitude of platforms.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Recent ANA Magazine

Mar 1, 2015
#ANALOG

Mar 1, 2015
Delivering Maximum Impact

Mar 1, 2015
Fraudsters, Liars, and Cheats

Mar 1, 2015
The Case for Training

Mar 1, 2015
Wearable Tech

Feb 15, 2015
Feeling the Pulse

See full index for ANA Magazine