Agency Trading Desks Demystified
February 1, 2012
A new ANA white paper brings to light the essentials of an emerging audience purchasing model. While trading desks have been around for about four years, little has been done to educate the marketing community about their potential benefits.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.