| |

3 Questions on Engagement for Lesya Lysyj

October 1, 2013

Lesya Lysyj, chief marketing officer at Heineken USA, discusses how the brand broke away from traditional beer advertising, agency relations, and the industry's media efforts.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):

Also See

Relevant Topics

Recent ANA Magazine

Sep 10, 2015

Sep 10, 2015
Approved for All Audiences

Sep 10, 2015
Figuring Out Generation Z

Sep 10, 2015
Power Play

Sep 10, 2015
The State of Viewability

Aug 13, 2015

See full index for ANA Magazine