| |
 

Take Your Pick

April 1, 2013

While marketers continue to rely on traditional focus groups for qualitative research, new alternatives are bursting onto the scene. These included ethnographic deep-dives, pilot programs, and mobile apps.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See