| |
 

Searching for the Sweet Spot

February 1, 2013

By employing innovation in the battle for brand relevancy and cultural saliency, Coca-Cola marketer and ANA board member Alison Lewis is helping her iconic company to thrive. Lewis, Coca-Cola’s senior vice president of marketing in North America, also offers five tips for marketers.

Members Only Content

This content is available to ANA Members only. Please login below or create an account.

You may already be a member. Find out if your company is already an ANA member.

User Name (email):
Password:

Also See

Recent ANA Magazine

Feb 15, 2015
Feeling the Pulse

Feb 15, 2015
Muttbombing

Feb 15, 2015
This Is Wholesome

Feb 15, 2015
Top of the Class

Feb 15, 2015
Trust Your Power

Feb 1, 2015
#ANALOG

See full index for ANA Magazine