Procurement - Blessing or Curse?
August 1, 2005
Written by Bacci Mirque, EVP, ANA, this article discusses the role of advertisers' procurement and strategic sourcing departments in producing advertising and reports a survey by the ANA of marketers and their procurement counterparts.
Members Only Content
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.