Brand-Specific Commercial Ratings: Benefits and Solution Providers
May 3, 2013
Earlier this year ANA convened the Commercial Ratings Summit, and then a follow-up webinar, to discuss solutions that could help facilitate the availability of brand-specific commercial ratings for television. Those events featured presentations from eight industry suppliers who may offer solutions for brand-specific commercial ratings: comScore, INVIDI Technologies, Kantar Media, Nielsen, PrecisionDemand, Rentrak, Simulmedia, and TRA. This ANA white paper highlights solutions from these respective companies for brand-specific commercial ratings, including case studies, and helps continue the industry dialogue on this issue.
(Please visit our "Also See" section to the right for the PDF of the White Paper.)
"Brand-Specific Commercial Ratings: Benefits and Solution Providers." ANA, 2013.