State Commercial Production Incentives — Principles for Fair Business Practices | Industry Insights | All MKC Content | ANA

State Commercial Production Incentives — Principles for Fair Business Practices

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Executive Summary

Many states offer financial incentives to shoot commercials in their states. Although such incentives originated more than ten years ago, recently they have expanded to additional states and have become increasingly attractive to production companies and marketers. In order to help marketers navigate the complexities of state commercial production incentives, the ANA Production Management Committee has developed a set of Principles for Fair Business Practices. This is a follow-up to the 2012 ANA white paper, “The Found Money of State Commercial Production Incentives.”

(Please see our "Also See" section to the right for the full PDF of this white paper.)

Source

"State Commercial Production Incentives — Principles for Fair Business Practices." ANA, 2014.

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