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What It Takes to Be a World-Class Client

April 26, 2007

Kristin Bloomquist (SRI) discusses how you can become a world-class client. She covers the three principles of world-class clients: management, leadership, and partnership and explains how to create a team that includes all three qualities. The convergence of these three qualities creates the "sweet spot" and is the key to a great relationship with your agency.

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