Psychological Research Moderators
The Question
A fellow ANA member is seeking names of moderators for psychological research. Specifically, they are looking for moderators that can go beyond traditional qualitative techniques and conduct in-depth research on consumer beliefs and motivations. Ideally, the moderator would have a PhD in psychology or similar field.
Overview
This benchmark was posed to the ANA Research Committee, and twelve ANA members responded with research moderator referrals.
Two moderators received more than one recommendation: Dr. Sam Cohen of Great Neck, New York and Dr. Garland Roper of Fairfield, Connecticut (Each received two recommendations).
Members of the ANA Research Committee shared these recommendations and comments:
- Dr. Garland Roper
Gar Roper Associates
203-254-9129
- Forbes Consulting
24 Hartwell Ave.
Lexington, MA 02421
781-863-5000
http://www.forbesconsulting.com/
One member said: "Forbes Consulting specializes in this area. I have used Gar Roper previously for many projects (prior to his employment by Forbes). Gar is one of the moderators that are employed by Forbes Consulting. However, they have many moderators."
- Dr Sam Cohen
Psychologics
Six Grace Avenue, Suite 301
Great Neck, NY 11021
516-487-0866
psychologicalmarketresearch@psychologicsonline.com
One member commented: "I haven't used him for over 5 years, but Sam Cohen, of Psychologics would be an excellent choice. Sam is/was a practicing psychotherapist who communicates in a very non-technical way.
- Brandtrust, Inc.
875 N. Michigan Ave, Suite 2945
Chicago, IL 60611
312-440-1833
mailto:info@brandtrust.com
The member offered: "Darryl Travis and his team at Brandtrust do a lot of psychological probing (first impressions, avoiding priming, etc) to get at emotional drivers."
- Fader & Associates
372 Central Park West
New York, NY 10025
212-749-3986
info@faderfocus.com
http://www.faderfocus.com/Home.htm
The member said, "This moderator is exceptional. "
- Dr. Ed King
502-468-9588
The member offered: "I can recommend Dr. Ed King. He has a PhD in Psychology and has been Executive Director and Associate Director of two large, well respected research departments in commercial firms. He has experience in perceptual through sensory work as applied to new products, existing portfolios, and advertising."
- Dr. Richard Luker
Chief Strategy officer
Relay Worldwide in Chicago
312-297-1401
- Marilyn O'Brien
Ipsos-Understanding UnLtd.
513-871-4644
The member offered:
"I've worked with Marilyn for many years... has had own business for over 10 years. Just bought out by Ipsos...so not a traditional big company qual firm. She has a staff of moderators that have all kinds of experience, and she is the person that could direct your client to the actual moderator."
- Jerry Zaltman
OZA, Olson Zaltman Associates
gzaltman@olsonzaltman.com
617-720-7120
- Hal Sokolow
Applied Behavioral Dynamics
732-903-6262
The member said, "I've been using him for years."
Source
"Psychological Research Moderators."