Psychological Research Moderators
April 30, 2008
A fellow ANA member is seeking names of moderators for psychological research. Specifically, they are looking for moderators that can go beyond traditional qualitative techniques and conduct in-depth research on consumer beliefs and motivations. Ideally, the moderator would have a PhD in psychology or similar field.
This benchmark was posed to the ANA Research Committee, and twelve ANA members responded with research moderator referrals.
Two moderators received more than one recommendation: Dr. Sam Cohen of Great Neck, New York and Dr. Garland Roper of Fairfield, Connecticut (Each received two recommendations).
Members of the ANA Research Committee shared these recommendations and comments:
- Dr. Garland Roper
Gar Roper Associates
- Forbes Consulting
24 Hartwell Ave.
Lexington, MA 02421
One member said: "Forbes Consulting specializes in this area. I have used Gar Roper previously for many projects (prior to his employment by Forbes). Gar is one of the moderators that are employed by Forbes Consulting. However, they have many moderators."
- Dr Sam Cohen
Six Grace Avenue, Suite 301
Great Neck, NY 11021
One member commented: "I haven't used him for over 5 years, but Sam Cohen, of Psychologics would be an excellent choice. Sam is/was a practicing psychotherapist who communicates in a very non-technical way.
- Brandtrust, Inc.
875 N. Michigan Ave, Suite 2945
Chicago, IL 60611
The member offered: "Darryl Travis and his team at Brandtrust do a lot of psychological probing (first impressions, avoiding priming, etc) to get at emotional drivers."
- Fader & Associates
372 Central Park West
New York, NY 10025
The member said, "This moderator is exceptional. "
- Dr. Ed King
The member offered: "I can recommend Dr. Ed King. He has a PhD in Psychology and has been Executive Director and Associate Director of two large, well respected research departments in commercial firms. He has experience in perceptual through sensory work as applied to new products, existing portfolios, and advertising."
- Dr. Richard Luker
Chief Strategy officer
Relay Worldwide in Chicago
- Marilyn O'Brien
The member offered:
"I've worked with Marilyn for many years... has had own business for over 10 years. Just bought out by Ipsos...so not a traditional big company qual firm. She has a staff of moderators that have all kinds of experience, and she is the person that could direct your client to the actual moderator."
- Jerry Zaltman
OZA, Olson Zaltman Associates
- Hal Sokolow
Applied Behavioral Dynamics
The member said, "I've been using him for years."
"Psychological Research Moderators."