March 6, 2007
This presentation defines marketing resource management (MRM), explains how to roll out a MRM, and provides case studies as examples.
This content is available to ANA Members only. Please login below or create an account.
You may already be a member. Find out if your company is already an ANA member.
May 14, 2013
Cotton Incorporated: Leveraging Bloggers and Crowdsourcing to Build Brand Experience
May 7, 2013
Driving Efficiency and Cost Savings Through Corporate Trade
May 7, 2013
Elevating the Role of Marketing Procurement
May 7, 2013
How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects Marketers
May 7, 2013
Miles Nadal: Perspective from an Agency Holding Company Leader
May 6, 2013
Precision Marketing + Big Data = Lower Costs, Higher ROI
Just looking? Browse by key topics.
